Corrie Shanahan

Building Global Businesses
& Powerful Brands

Do It, Mean It, Be It - Book Cover

Do It, Mean It, Be It

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Corrie Shanahan is an expert in rapidly strengthening organizational performance, productivity, and corporate culture.

She works with clients all over the world, including leaders at Mars Inc., UNICEF, Discovery Communications, Deloitte, the World Bank and the IMF. She is a writer and frequent keynote speaker.

delivers tremendous value for her clients

Her clients engage her to develop corporate strategy, optimize team performance, successfully manage transitions, and develop leadership capacity across their organizations.

Her career has included being head of communications for the IIF, the world’s largest trade association for the financial industry, and leading external communications for IFC, the private sector arm of the World Bank.

Corrie was also the chief spokesperson at UNFPA and led Delta Airlines’ communications and investor relations in Europe. She covered international news as a journalist for NBC News and Reuters in Moscow, London, and Jerusalem.

She has been quoted in the New York Times, Financial Times and Harvard Business review.

She is the author of “Do it, Mean it, Be it. The Keys to Achieve Success, Happiness and Everything You Deserve at Work and in Life,” Career Press.

A native of Ireland, Corrie graduated from Trinity College Dublin and speaks German, French, Spanish and Russian. She lives in Washington, D.C with her teenage son Sam and their well-meaning beagle Patsy Cline.


Leadership Development

Helping clients optimize team performance, develop leadership capability and improve team dynamics and alignment.

Executive Coaching

Helping clients manage transitions, opportunities and challenges. Creating the life and career you want.

Strategic Communications

Helping clients position themselves in the market, raise their profile, and become more influential with key audiences.

Crisis Communications

Helping clients navigate a crisis; providing advice, developing strategy; working with reporters, stakeholders, and board as needed; crafting talking points and statements.

Strategic Planning

Developing and implementing strategic plans for clients, resulting in clearly-articulated corporate goals and concrete plans to achieve them.


Corrie Shanahan has a unique combination of expertise in communications, strategy, and leadership that make her a compelling speaker for your audience.

Working for organizations like the World Bank, IMF, United Nations, Delta Airlines, Reuters and NBC News around the world, she has the experience and insights to help you motivate, innovate, and lead change in your company.

From the newsroom in Moscow to the boardroom in Washington, her experience as a communicator, strategist, and business leader allows her to deliver tremendous value for your event.


Topics Include:

  • Authentic Leadership – moving ahead, staying yourself
  • Building a personal brand: How to be more visible and influential
  • Leading and Sustaining Change: Delivering long term results

  • Professional Legacy: How will you be remembered?
  • Reputation Risk: Protecting the firm’s reputation, building your own
  • Thriving at the Top: Renewal and focus. Who supports you?

Featured Speaker on Building a Personal Brand at the Annual Conference of The Association for Financial Professionals


Speaking on Salary Negotiation at American University


Speaking about Crisis Communications to IESE Executive MBAs

For more information on booking Corrie as a speaker, please contact her at: or 202-294-4697



Corrie helped position us effectively with key audiences, raising our profile and making us more influential.

Corrie impressed me with her down to earth, yet always strategic and insightful manner of probing my thoughts. She was a terrific partner to work with during a critical transition in my career.

Corrie was an invaluable partner in my transition from public to private sector and move into the next phase of my professional life. I highly recommend her as a career coach.

Corrie has the ability to clearly identify the needs of an organization, lay out a plan, and then deliver results quickly that greatly benefit the organization and its clients.

Corrie is a highly skilled facilitator. She has the ability to connect with even very large groups of people and create an environment that is productive, constructive and really enjoyable. I highly recommend her.

Corrie Shanahan has terrific expertise in understanding a client’s long term goals and in thinking strategically about how to position a firm in the marketplace. She was instrumental in helping Atlas Mara manage its initial appearances with the global banking community in a way that strengthened our brand and created value to our business for the longer term.

Corrie has helped us get attention for the good things we do, that helps our organization attract members and means we spend less time on recruitment and more time implementing our mission and delivering for our members.

Relevant and impactful is how I would describe working with Corrie. We worked on the things that mattered most. This led to practical change, which was very impactful.

Working in emerging and frontier markets often presents challenging environmental, social and corporate governance issues. Corrie has tremendous experience dealing with those issues and the sound judgment needed to manage reputation risk in some of the world’s toughest markets

Corrie built a communications infrastructure for the IIF that greatly improved our ability to serve our members. She increased customer experience at our events, while also growing revenue. She made our staff better communicators. Our members really noticed the difference and appreciated the stronger brand and visibility.

What I really like is her global perspective. It’s very difficult to find people with a global perspective and yet in operations like Mars, that operate in almost every country in the world, it’s really important to coach people to operate in a global environment.

To work with Corrie was one of the best choices I made. Whether you are seeking a boost in your professional career or a change of path, I highly recommend her.


Typical Client Results Include

Increased name recognition and brand visibility

Improved performance of management team

Increased inquiries from investors and media




Changing Team Behaviors

I have been helping a number of clients recently to change the behavior of some of their teams. The issues are often the same: teams won’t collaborate with each other; they won’t share information; staff continue to engage in busy work and activities that don’t contribute to goals of the organization. What’s a leader to do? There are three key components to changing behavior for the long term: Alignment, Rewards, and Structure. You need all three to drive successful behavior change.


It may seem obvious but if employees are not clear what the goals are, and agree with them, the chances are slim that they will be pushing together in one direction. Very often staff say they don’t understand the strategy of the company or a particular initiative when what they really mean is that they don’t agree with it. It always helps to spend time hashing out a shared understanding of the direction you’re heading and why. If people still don’t agree, try to find influencers within the teams who can help lead them. People are often more ready to follow an influential peer than you.


Companies talk a lot about incentives but most people are not motivated by financial incentives. They care much more about recognition and praise. Peer recognition can be very powerful, as can recognition from a neighboring department or client group. Ask the team to come up with suggestions for how others should be recognized. Get them thinking about others rather than themselves and you’ll figure out how to reward them also. Help them set up simple low cost awards for people who provide them with good service and turn it into a group celebration. Other rewards don’t have to be even stated as such. I knew an organization that had a low key happy hour the last Friday of every month, which became a place for people to get to know each other better, as well as an opportunity to flag work challenges


Finally, structure matters. I worked recently with a client where people were being asked to collaborate with each other, but doing so required more work and additional steps to get anything done. It was very frustrating, even for the staff who were supportive of the change. You have to make it easy for people to change what they have been doing. Think of Newton’s first law of physics: “Every object persists in its state of rest unless it is compelled to change by forces impressed on it”. Before you think that force needs to be physical (don’t do that), the easiest way is to look at what structural changes need to be made so people can behave differently. Hint: Ask your staff. They probably know the answer to that one too.

  • Alignment and Structure, without Rewards – They won’t change
  • Alignment and Rewards, without Structure – They can’t change
  • Structure and Rewards, without Alignment – Who knows what will change?



Corrie Shanahan

+1 (202) 294-4697
5614 Connecticut Avenue NW #242
Washington, D.C. 20015