Corrie Shanahan

Building Global Businesses
& Powerful Brands

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Do It, Mean It, Be It

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Corrie Shanahan is an expert in rapidly strengthening organizational performance, productivity, and corporate culture.

She works with clients all over the world, including leaders at Mars Inc., UNICEF, Discovery Communications, Deloitte, the World Bank and the IMF. She is a writer and frequent keynote speaker.

delivers tremendous value for her clients

Her clients engage her to develop corporate strategy, optimize team performance, successfully manage transitions, and develop leadership capacity across their organizations.

Her career has included being head of communications for the IIF, the world’s largest trade association for the financial industry, and leading external communications for IFC, the private sector arm of the World Bank.

Corrie was also the chief spokesperson at UNFPA and led Delta Airlines’ communications and investor relations in Europe. She covered international news as a journalist for NBC News and Reuters in Moscow, London, and Jerusalem.

She has been quoted in the New York Times, Financial Times and Harvard Business review.

She is the author of “Do it, Mean it, Be it. The Keys to Achieve Success, Happiness and Everything You Deserve at Work and in Life,” Career Press.

A native of Ireland, Corrie graduated from Trinity College Dublin and speaks German, French, Spanish and Russian. She lives in Washington, D.C with her teenage son Sam and their well-meaning beagle Patsy Cline.


Leadership Development

Helping clients optimize team performance, develop leadership capability and improve team dynamics and alignment.

Executive Coaching

Helping clients manage transitions, opportunities and challenges. Creating the life and career you want.

Strategic Communications

Helping clients position themselves in the market, raise their profile, and become more influential with key audiences.

Crisis Communications

Helping clients navigate a crisis; providing advice, developing strategy; working with reporters, stakeholders, and board as needed; crafting talking points and statements.

Strategic Planning

Developing and implementing strategic plans for clients, resulting in clearly-articulated corporate goals and concrete plans to achieve them.


Corrie Shanahan has a unique combination of expertise in communications, strategy, and leadership that make her a compelling speaker for your audience.

Working for organizations like the World Bank, IMF, United Nations, Delta Airlines, Reuters and NBC News around the world, she has the experience and insights to help you motivate, innovate, and lead change in your company.

From the newsroom in Moscow to the boardroom in Washington, her experience as a communicator, strategist, and business leader allows her to deliver tremendous value for your event.


Topics Include:

  • Authentic Leadership – moving ahead, staying yourself
  • Building a personal brand: How to be more visible and influential
  • Leading and Sustaining Change: Delivering long term results

  • Professional Legacy: How will you be remembered?
  • Reputation Risk: Protecting the firm’s reputation, building your own
  • Thriving at the Top: Renewal and focus. Who supports you?

Featured Speaker on Building a Personal Brand at the Annual Conference of The Association for Financial Professionals


Speaking on Salary Negotiation at American University


Speaking about Crisis Communications to IESE Executive MBAs

For more information on booking Corrie as a speaker, please contact her at: or 202-294-4697



Corrie helped position us effectively with key audiences, raising our profile and making us more influential.

Corrie impressed me with her down to earth, yet always strategic and insightful manner of probing my thoughts. She was a terrific partner to work with during a critical transition in my career.

Corrie was an invaluable partner in my transition from public to private sector and move into the next phase of my professional life. I highly recommend her as a career coach.

Corrie has the ability to clearly identify the needs of an organization, lay out a plan, and then deliver results quickly that greatly benefit the organization and its clients.

Corrie is a highly skilled facilitator. She has the ability to connect with even very large groups of people and create an environment that is productive, constructive and really enjoyable. I highly recommend her.

Corrie Shanahan has terrific expertise in understanding a client’s long term goals and in thinking strategically about how to position a firm in the marketplace. She was instrumental in helping Atlas Mara manage its initial appearances with the global banking community in a way that strengthened our brand and created value to our business for the longer term.

Corrie has helped us get attention for the good things we do, that helps our organization attract members and means we spend less time on recruitment and more time implementing our mission and delivering for our members.

Relevant and impactful is how I would describe working with Corrie. We worked on the things that mattered most. This led to practical change, which was very impactful.

Working in emerging and frontier markets often presents challenging environmental, social and corporate governance issues. Corrie has tremendous experience dealing with those issues and the sound judgment needed to manage reputation risk in some of the world’s toughest markets

Corrie built a communications infrastructure for the IIF that greatly improved our ability to serve our members. She increased customer experience at our events, while also growing revenue. She made our staff better communicators. Our members really noticed the difference and appreciated the stronger brand and visibility.

What I really like is her global perspective. It’s very difficult to find people with a global perspective and yet in operations like Mars, that operate in almost every country in the world, it’s really important to coach people to operate in a global environment.

To work with Corrie was one of the best choices I made. Whether you are seeking a boost in your professional career or a change of path, I highly recommend her.

I really enjoyed working with Corrie. She was a personable and empathetic partner and had a clear, strategic approach to helping out with personnel and organizational issues.



Typical Client Results Include

Increased name recognition and brand visibility

Improved performance of management team

Increased inquiries from investors and media




Building your Personal Brand

I coach many senior executives on building their personal brand. They know a strong brand can advance their career and create new opportunities. Your personal brand is formed by the qualities and characteristics that people attribute to you. It’s an important part of your professional life. Treat it like you would a professional qualification, something to be developed and protected.

Here are some tips to help you successfully strengthen your own brand:


  1. Be purposeful. Jot down three to five attributes that people associate with you. Now jot down the three to five attributes that you would like them to associate with you. Compare. The gap in between is where the work begins. Keep what is good and focus on developing the rest.
  2. Be opportunistic. Look for opportunities to speak or write and get in front of people. Think about what kind of audiences will help build your reputation. Speaking externally can help your brand inside your company, but you need to make sure people see it. When you speak or write externally, share it with colleagues via internal newsletters or intranet platforms.
  3. Be resilient. Keep at it. Your current brand was not built overnight, and it won’t be improved without time spent experimenting, failing, and building on success. Be selective in seeking feedback and remember that any action will result in some learning. It’s better to do something than to do nothing.

This came from my newsletter. Join the 2,000 senior executives who avidly read it each month. Get it delivered to your inbox by signing up at

Don’t forget to check out my new book DO IT MEAN IT BE IT, The Keys to Achieve Success, Happiness, and Everything You Deserve at Work and in Life available now on Amazon



Corrie Shanahan

+1 (202) 294-4697
3922 Morrison St NW
Washington, D.C. 20015