Large companies will frequently bring me in to work with senior executives who are high performers but don’t always get along with their colleagues. We are not talking about anything egregious here. Sometimes they put clients before their colleagues or…
I coach many senior executives on building their personal brand. They know a strong brand can advance their career and create new opportunities. Your personal brand is formed by the qualities and characteristics that people attribute to you. It’s an important part of your professional life. Treat it like you would a professional qualification, something to be developed and protected.
Here are some tips to help you successfully strengthen your own brand:
- Be purposeful. Jot down three to five attributes that people associate with you. Now jot down the three to five attributes that you would like them to associate with you. Compare. The gap in between is where the work begins. Keep what is good and focus on developing the rest.
- Be opportunistic. Look for opportunities to speak or write and get in front of people. Think about what kind of audiences will help build your reputation. Speaking externally can help your brand inside your company, but you need to make sure people see it. When you speak or write externally, share it with colleagues via internal newsletters or intranet platforms.
- Be resilient. Keep at it. Your current brand was not built overnight, and it won’t be improved without time spent experimenting, failing, and building on success. Be selective in seeking feedback and remember that any action will result in some learning. It’s better to do something than to do nothing.
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Don’t forget to check out my new book DO IT MEAN IT BE IT, The Keys to Achieve Success, Happiness, and Everything You Deserve at Work and in Life available now on Amazon